Every NFC Realm card has its own page. That makes possible something a paper business card never can: we can count, separately for each individual card, how many times it has been used.
Included
Free
With every business pack. No monthly fees.
- Taps — how many times each card was opened
- Unique people — how many people, not just how many opens
- Day-by-day trend — you can see the trade fair or conference
- Country the card was opened from
- Device type — phone or computer
- Source — directly from the card or from elsewhere
- Email report, monthly or quarterly
Measured by our own store, not by an outside tool. This is the most complete data we can offer.
On request
Pro
Everything in the free tier, plus button tracking.
- How many tapped “Save contact” — how many actually saved you to their contacts, not just looked
- Which link was tapped — phone, email, website, LinkedIn
- Card tap or shared link — separately, so you know what the card did and what the referral did
Pro figures are a minimum, not an exact number. Some phones block tracking, and we don't work around those blocks. When we tell you 40, it means at least 40.
For a whole team you get both the total and the breakdown per person. Write to us at office@nfcrealm.com and we'll tell you exactly what the Pro tier involves for your company.
What a report looks like
This is a real report, for our own events card. Not a made-up example — that's why the numbers are small: the card was in its first month.
The note at the bottom of the report is the one that matters: every open shows up as “direct”. That's what a card tap looks like — the phone opens the address without going through Google or a social network. And one of them came from the United Arab Emirates. The card travelled. (The sample report itself is in Romanian.)
What you will never learn from us
Who tapped the card. Neither we nor anyone else in this industry can tell you that, whatever they may suggest. An NFC card opens a web address — that's all. It does not transmit the name, phone number or identity of the person who tapped it.
We're telling you this up front, so you don't find out on your own after buying. If you really need the details of interested people, there is a separate solution: a form on the profile page where the person leaves THEIR details, with their consent. That's a different feature, not a statistic.
Data and privacy
The figures are aggregated: how many opens, from which country, on what kind of device. We don't build behavioural profiles and we don't sell data to anyone.
The tool used for the Pro tier doesn't set cookies and doesn't collect personal data. That's why profile pages don't ask you anything and don't put banners in your face.
For business customers we have a data processing agreement under Article 28 of the GDPR, which sets out in black and white what data we handle and what we do with it.